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How to Structure a Campaign

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# 1
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How to structure Google Adwords Campaign? Which is best ways to setup campaing. Products wise, color wise, site navigation wise or what else?

1 Expert replyverified_user

Re: How to Structure a Campaign

Top Contributor
# 2
Top Contributor

Hello,

 

You should be structuring your account the way your website has been structured. Doing that would actually help you identify the different parts of your account more effectively and would help manage and optimize it with ease.

 

See this reference for more insights: https://support.google.com/adwords/answer/2375470?hl=en

 

Pankaj

Re: How to Structure a Campaign

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# 3
Explorer ✭ ✭ ✭
Hello Chris,

There are several things that must be considered before you create a campaign. It depends on the business model and your advertising goals.

Please refer to this link, you would understand a little more on the account structure:
https://support.google.com/adwords/answer/2375470?hl=en

Hope this Helps.
- Prashanth Reniguntala