AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.5K members online now
1.5K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How to See What I'm Missing On Because of Negative KWs?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Is there a way ?

Re: How to See What I'm Missing On Because of Negative KWs?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Taewoo,

Thanks for the question.

I think we add negative keywords to avoid irrelevant search terms triggering the ads on Google. Coming your question, I would recommend you to first go through your negative keywords list to see whether they conflict with your product which is making you lose potential clicks and impressions.

Also you can use the keyword planner and search the negative keywords to know the search volume for those keywords.

There could be a situation where because of negative keywords you might be missing on your potential leads. Because of this selection of negative keyword becomes very important. I would recommend you to carefully select your negative keywords so that you don't worry about missing leads.

I hope this helps.

Thanks,
Rahul