How to Perform A/B Testing in Google Adwords?
I would like to A/B test 2 LP's using Adwords experiments. I run tracking at the KW level so the actual A/B test sholud be done on the final URL at the KW level.
I can't seem to find where I can create the test for the final URL at the KW level. Is this even possible?
Re: How to Perform A/B Testing in Google Adwords?[ Edited ]
April 2016 - last edited April 2016
Hi PPC R,
A/B testing 2 LP's is called a Content Experiment for which you'll need a Google Analytics (GA) tool that you can find under you TOOLS tab in your AdWords account. That way you can test max 10 versions of a single page, each of them having a separate URL.
Find information on the help-pages linked to below and the subsequent pages.
*** Overview of Content Experiments ***
You may restrict the scope of the Content Experiment to the ad group level by creating a proper Filter for the appropriate View in GA. Whether or not you only place 1 keyword in that particular ad group is up to you. The filter for the view should be created before creating the above Content Experiment.
The above is just in a nutshell for orientation purposes, you are advised to be prepared to read a lot.