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How to Optimize PPC Landing Pages to Reduce Bounce Rate?

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# 1
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2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Santhosh R
September 2015

Re: How to Optimize PPC Landing Pages to Reduce Bounce Rate?

Top Contributor
# 2
Top Contributor
Hi Santhosh,

The only solution here is testing. You need to test different elements and content on your PPC landing page, and testing completely different landing pages will also help to find the best performing landing page.

You can use Google Analytics content experiments for testing your landing pages.

Find more details here - https://support.google.com/adwords/answer/2404033?hl=en

Another thing to consider here is, specific PPC landing pages have almost all the information a customer/visitor is looking for, so there is less chance for a visitor checking another page of your website. So the bounce rate will be higher. We need to consider this especially when we evaluate the bounce rate of PPC landing pages without any links to other pages of the website.

My thoughts,

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Santhosh R
September 2015

Re: How to Optimize PPC Landing Pages to Reduce Bounce Rate?

Top Contributor
# 2
Top Contributor
Hi Santhosh,

The only solution here is testing. You need to test different elements and content on your PPC landing page, and testing completely different landing pages will also help to find the best performing landing page.

You can use Google Analytics content experiments for testing your landing pages.

Find more details here - https://support.google.com/adwords/answer/2404033?hl=en

Another thing to consider here is, specific PPC landing pages have almost all the information a customer/visitor is looking for, so there is less chance for a visitor checking another page of your website. So the bounce rate will be higher. We need to consider this especially when we evaluate the bounce rate of PPC landing pages without any links to other pages of the website.

My thoughts,

Deepak

Re: How to Optimize PPC Landing Pages to Reduce Bounce Rate?

[ Edited ]
Rising Star
# 3
Rising Star

Small thing in addition to @Deepak_V
You can also add bounce rate as a separate column in your adwords account and reduce bids for those keywords and ad groups which are giving high bounce rate and low conversion rate.

Cheers,
Alexey

Cheers, Alexey
UAWC Agency
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Re: How to Optimize PPC Landing Pages to Reduce Bounce Rate?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you Mr.Deepak its really good information.