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How to Improve CTR of Image Display Campaign

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi Experts,

 

 

Please tell me, how to Improve CTR of Image Display Campaign and how i can see where my image is display? I mean on which sites.

 

Thanks & Regards

 

Lisa

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How to Improve CTR of Image Display Campaign

Top Contributor
# 2
Top Contributor
Hi Lisa,

You can find the list of sites where your ads are displayed in the Google display network from the placement performance report. Placement report provides site-level performance metrics for ads running on the Google Display Network. Check under 'Get a list of sites where your ads appeared'.

https://support.google.com/adwords/answer/2404178?hl=en

Some of the steps mentioned below will help you to increase your CTR and improve performance.

1. Try all the available image ad dimensions. With limited image ad sizes you are restricting the reach of your ads.

https://support.google.com/adwords/answer/6080597?hl=en&rd=1

2.Test variations of your image ads (try changing color, text or call to action)

3. Find websites where the performance of your ads are good and create a separate managed placement campaign targeting those sites. You can also bid high for those sites.

https://support.google.com/adwords/answer/99502?hl=en-GB

4. Exclude non relevant keywords to refine your targeting.

https://support.google.com/adwords/answer/2453972?hl=en

5. Exclude non relevant placements.

Deepak

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How to Improve CTR of Image Display Campaign

Top Contributor
# 2
Top Contributor
Hi Lisa,

You can find the list of sites where your ads are displayed in the Google display network from the placement performance report. Placement report provides site-level performance metrics for ads running on the Google Display Network. Check under 'Get a list of sites where your ads appeared'.

https://support.google.com/adwords/answer/2404178?hl=en

Some of the steps mentioned below will help you to increase your CTR and improve performance.

1. Try all the available image ad dimensions. With limited image ad sizes you are restricting the reach of your ads.

https://support.google.com/adwords/answer/6080597?hl=en&rd=1

2.Test variations of your image ads (try changing color, text or call to action)

3. Find websites where the performance of your ads are good and create a separate managed placement campaign targeting those sites. You can also bid high for those sites.

https://support.google.com/adwords/answer/99502?hl=en-GB

4. Exclude non relevant keywords to refine your targeting.

https://support.google.com/adwords/answer/2453972?hl=en

5. Exclude non relevant placements.

Deepak

Re: How to Improve CTR of Image Display Campaign

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Lisa,

Beside what Deepal Suggested , Also look for Mobile targeting for your display campaigns, It might be that you are receiving high number of impression from mobile devices and Less amount of Clicks

Regards,
Manish

Re: How to Improve CTR of Image Display Campaign

Top Contributor
# 4
Top Contributor
To follow Deepak advice, I would like to say use "Frequency Capping" . It will help you to improve the CTR of Display Campaigns.

https://support.google.com/adwords/answer/117579?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: How to Improve CTR of Image Display Campaign

Top Contributor
# 5
Top Contributor
Two important points to consider, from Manish & Rakesh...