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How to Exclude the Age Demographic 0-17 in a Youtube Video Campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

In Google Adwords I have set the negative demogrpahics to what my client wants.

 

On my clients Youtube analytics, my age settings make sense, but the 0-17 age group has lots of views.

 

How can I exclude my campaign from the 0-17 age group? Adwords does not have an option for this.

 

Any help would be great!

 

Thank you

 

 

Marked as Best Answer.
Solution
Accepted by topic author Erik G
September 2015

Re: How to Exclude the Age Demographic 0-17 in a Youtube Video Campaig

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Eric G,

Welcome to the Community

 

I have asked this in the past and the only sensible answer seems to be to exclude the "unknown" category in order to limit AdWords to age segments which it can determine from your google profile ( when signed in) or "Based on the websites you've visited" as the other column is indicating from this page with preferences

 

https://www.google.com/settings/u/0/ads

 

Here is the answer I received  :

 

https://www.en.adwords-community.com/t5/Measure-results/Is-a-display-campaign-age-segment-missing/m-...

Re: How to Exclude the Age Demographic 0-17 in a Youtube Video Campaig

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Adrian,

I will exclude "Unknown" from my my campaign. I will let you know if this works.

Thanks!!!

Re: How to Exclude the Age Demographic 0-17 in a Youtube Video Campaig

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Adrian!

Since Feb. 2nd, there have been no 13-17 age demographic views after excluding "Unknown".

Thank you very much for your help.

Erik

Re: How to Exclude the Age Demographic 0-17 in a Youtube Video Campaig

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Great to hear this !

By sharing this result you have helped anyone who will be searching to solve the same configuration problem.

Re: How to Exclude the Age Demographic 0-17 in a Youtube Video Campaig

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks for this feedback. I'll try to do the same and see if it still working.