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How to Create a Campaign With dynamic keyword insertion Ads?

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# 1
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Please explain me step by step process to create a Campaign and Ad Group with dynamic keyword insertion Ads.

I want to create an Ad Group for locksmith, which is served at different- different locations.

 

If someone searches from their location (like- locksmith location 1, locksmith location 2), ad must display with that location. Like-  

 

Ad Heading- locksmith location 1

 

Thanks in advance

2 Expert replyverified_user

Re: How to Create a Campaign With dynamic keyword insertion Ads?

Top Contributor
# 2
Top Contributor
Hi Daisy,

Welcome to the community! First of all I want to make you clear very important point here "with the help DKI you adcopy will replace keyword that matched user search, it will not replace user search query.

More on DKI: https://support.google.com/adwords/answer/74992?hl=en
https://support.google.com/adwords/answer/2454041
https://www.en.adwords-community.com/t5/User-Articles/Dynamic-Keyword-Insertion-A-Great-Way-To-Incre...

Thanks
Neha

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: How to Create a Campaign With dynamic keyword insertion Ads?

Top Contributor
# 3
Top Contributor
Hi Daisy,

Neha makes a good point. Depending on the distance between locations, you might want to separate campaigns by location and use geo-targeting. Then write ads with static headlines for those areas.

If you're target is mobile, more accurate location services are available. Desktop location is not as accurate. With geo-targeting you can include "search intent", so if people outside your target area include location, your ad will show.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords