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How symbols like + or [ ] affect keywords when building them?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Sorry, it may sound stupid, but I don't understand how "+" between keywords affect the quality of the keyword or does it even matter. Some keywords can be surrounded by squared brackets "[ ]". Does this change something?

 

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Accepted by JimVaillancourt (Rising Star)
March

How symbols like + or [ ] affect keywords when building them?

Rising Star
# 2
Rising Star

Hi Jacob,

 

Good question.

 

Using squared brackets changes the match type of your keywords to Exact Match.

 

Here is an explanation of keyword match types: https://support.google.com/adwords/answer/2497836?hl=en

 

Best,

 

John