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How set custom bid strategy in adwords ?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello 

 

I want to set customized bid strategy for my campaign to get maximum conversion  and clicks.

 

I dont find the option of customized bid strategy in billing section. Can someone can guide me where i will find the option for customized bid strategy.

And what is the best bid strategy to get maximum conversion?

 

Thanks

Gagan

 

 

 

1 Expert replyverified_user

Re: How set custom bid strategy in adwords ?

Top Contributor
# 2
Top Contributor
Hi Gagan,

You might be looking for flexible bidding.
Firstly, you can not predict what is best for your goal(maximum conversions), no particular bid strategy, no particular adcopy can promise specific number of conversions for any particular niche.
Sometimes manual bidding performs better, sometimes target CPA. Even there are a lot which can give you best conversions.

Please check the list of Automatic(flexible) bidding strategies:
https://support.google.com/adwords/answer/2979071?hl=en

All you need is experiment, analyse and opt the best performing.

To opt any bid strategy you need to access settings tab for that particular campaign where you can opt either manual bidding or automatic bidding strategy.


Regards
Archit, AdWords Top Contributor, Community Profile
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