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How placements and keywords work together?

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Placements and keywords team up to determine where your ads will appear on the Display Network and how much you'll pay for them. You can choose to show your ads based only on your keyword list, while using placements to adjust your bidding. Or, you can use a combination of placements and keywords to refine where your ads are eligible to show. Using both together helps you narrow the audience for your ads, and set the right price for clicks from those potential customers.

Keep in mind, when you use placements and keywords together, the combination won't affect where your ads appear on the Search Network, which only uses keywords to target your ads.

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Accepted by topic author Md Anwar H
September 2015

Re: How placements and keywords work together?

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
So it's just like "exact match" right?

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Re: How placements and keywords work together?

Top Contributor
# 2
Top Contributor
This text is taken from the help center. Do you have any question?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How placements and keywords work together?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Yes Senior, I want detail about this text. thanks.

Re: How placements and keywords work together?

Top Contributor
# 4
Top Contributor

In brief: and as simple as possible:

If you use both targeting methods, and apply  the default  setting ("target and bid"):

 Your ad will be shown on web pages  within the list of websites (= placements)  which also have content matched to the theme (=subject) of the keywords. (The keywords you choose,  collectively, have a common theme.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Md Anwar H
September 2015

Re: How placements and keywords work together?

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
So it's just like "exact match" right?