How many keywords aprox. an adgoup should have?[ Edited ]
January 2017 - last edited January 2017
Hello friends, i have doubts about the number of the keywords i should have in my adgroups. When i started i have in my adgroups more than 50 keywords in order to have every good search tearm in my keyword list, that strategy costed me "low search volume kw" and "low quaility kw". Currently i decided to have around 10 kw which covers almost all the traffic and they have better QS, but those kw are more expensive. What strategy do you think is better? thanks
How many keywords aprox. an adgoup should have?
Usually, the norm is no more than 20 keywords per adgroup. You want your keywords to be as closely related as possible so that they match your ad copy and landing pages well, which in turn can increase your quality score. I have adgroups that only have 2 or 3 keywords because they are so different from others, then I tailor the ads to those keywords and landing pages.