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How local is the local search. Can you drill down to state or counties

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
 
1 Expert replyverified_user

Re: How local is the local search. Can you drill down to state or coun

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

You can target any city , read about it here 

 

https://support.google.com/adwords/answer/1722043?hl=en

Re: How local is the local search. Can you drill down to state or coun

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Jill,

 

You can target by zip codes, states, radius, countries, you can even target by congressional district and more.  To read all about location targeting go to this Adwords support document:https://support.google.com/adwords/answer/1722043

 

You can exclude locations as well.

 

Or you can watch this video and it is also very helpful: https://www.youtube.com/watch?v=lqeLTT_ZMKk

 

ope this helps!

PPCSophie

Re: How local is the local search. Can you drill down to state or coun

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I watched the video and that explains about setting locations for an ad campaign. I am wondering about just searching certain ad words without an ad campaign.  For example, we are in the water well repair industry and I want to check ad words for 'shallow wells' for our specific area for what people are searching for here without an ad campaign. Can I do that?

Re: How local is the local search. Can you drill down to state or coun

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Jill,

 

There are 2 ways to do that.  Go in to your adwords account, at the top navigation bar, the dark green one, you are going to see Tools & Analysis.  From the drop down menu you will see Traffic estimator & also Keyword Tool.  You can use both those tools to research that specific keywords in your area. 

 

This link will tell you more about research tools and how they can help to plan for a campaign launch: http://support.google.com/adwords/certification/bin/answer.py?hl=en&answer=2498082

 

Hope this helps!

PPCSophie

Re: How local is the local search. Can you drill down to state or coun

Top Contributor
# 6
Top Contributor

Hello;

I disagree a bit with PPCSophie

If you want to search the raw data use the keyword tool OR Google trends;

The traffic estimator gives estimates based on your account's performances,   and these figures might be biased based on your campaign history.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: How local is the local search. Can you drill down to state or coun

[ Edited ]
Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Hello,

And I disagree with MosheTLV, all the tools I mentioned are really helpful and its worth knowing about all of them depending on YOUR needs. Thats why I included the support document for ALL the tools not just some.

PPCSophie