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How is the QS of a keyword determined in a Call Only campaign?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Since there is no landing page and ad title, how is the QS of a keyword determined in a Call Only campaign?

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How is the QS of a keyword determined in a Call Only campaign?

Top Contributor
# 2
Top Contributor

Hi Mainak,

 

A similar topic has been discussed on this thread. See if it solves you query, if it does not, come back here with your question.

 

All the best!

 

Thanks
Ratan Jha

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How is the QS of a keyword determined in a Call Only campaign?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Mainak,


You are partly right, But if you would create call only campaign there must be landing page (Destination Page) as well as title of Ad( Your business name ).
https://support.google.com/adwords/answer/2472719?hl=en&authuser=0#callonly

It is exactly correct landing pages do not play directly any role to decide the QS or ad ranks. However the QS is determine by Expected Click Through Rate, Ad Relevance, and applied Bids.

Similar Discussion you can follow to get answer of you question,

https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Call-only-campaign-Details-about-...