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How does Mobile Bid Adjustment work?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Suppose that 

 

1) I'm seeking max. mobile traffic and min. desktop traffic (i.e. i prefer calls), so i increase my mobile bid adjustment to 300%.

 

2) Adwords first page bid suggestion is $3.50

 

If I want mobile impressions for this keywor.. do I need to bid at least $0.90 (since 4 x .9 = 3.6 since I put in the adjustment)? Or do I bid 3.50?

 

 

Re: How does Mobile Bid Adjustment work?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Taewoo,

In your example, if you bid $0.9 on Mobile devices it will be equal to $3.6 (considering 300% bid adjustment).

Read more about Setting Bid Adjustments here: https://support.google.com/adwords/answer/2732132?hl=en

Regards,
Ashish

Re: How does Mobile Bid Adjustment work?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Taewoo,

As you $3.50 is suggest Bid, is it for all your campaigns or only mobiles device?

If it is for all devices you need to keep $3.50 as your max CPC and increase bid for Mobile device it will helpful to increase your mobile impressions. Or if $3.50 is for only mobile device you can go $0.9 as Ashish suggest.

Not only Max CPC analyzes your Avg. CPC for all devices and bid according to that.

Thanks,
Aravindh.