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How does Google track the users interests in Remarketing?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
How does Google track the users interests in Remarketing? IP Address?

Re: How does Google track the users interests in Remarketing?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

I think it does through storing cookies in the browser. You can see what personal interests you have so far by checking this link :

 

https://www.google.com/settings/u/0/ads