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How do keywords (status enabled) with _no_ impressions affect QS?

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# 1
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Marked as Best Answer.
Solution
Accepted by Nisal L (Rising Star)
September 2015

Re: How do keywords (status enabled) with _no_ impressions affect QS?

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# 2
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Hi Nils,

 

Welcome to Adwords Community.

 

"Quality score of zero impression keywords have no effect on quality score as they have no impression data. Also, we do normalize quality score by position (i.e. we don’t expect CTR to be as high in position 11 versus 2)."

 

I hope it answers your question.

Re: How do keywords (status enabled) with _no_ impressions affect QS?

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# 3
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thanks John Paul, that is the answer i was looking for.