How do i draw people to click on my ads
Re: How do i draw people to click on my ads
I don't think it's about keeping your costs down as you can set a daily budget of $5 which does this for you.
What you need to be thinking about is how to the get the most out of your $5.
You'll want to be using the most targeted keywords you can and I'd recommend using phrase or exact match to make sure you don't get clicks that aren't exactly what you want. You may have to run quite a few keywords to begin with but as long as you are tracking the performance, you will be able to work out which are the best and only use these in your campaign in the future.
The next thing to look at is your ad copy. I know CTR is part of the QS but the ad copy lets you pre-qualify your visitors so you need to use this to your advantage. If you are selling something expensive, you don't put "Cheap wigets" in your ad copy. You would be better maybe putting the price in the ad copy so that if a user is after something cheap they aren't going to click on your ad. It may lower the CTR, but really increases the visitor quality.
I hope this helps you out but let me know if you have any other questions.