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How do i do bid management correctly?

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# 1
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1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: How do i do bid management correctly?

Top Contributor
# 2
Top Contributor
Hi Deepthi,

Welcome to the community.

Bid management is a very broad subject and the implementation vary as per the campaign goals.

Go through the information on the links below, which will give you basic information about bid management.

Choose your budget and bids - https://support.google.com/adwords/answer/2375454?hl=en

Choose a bid amount - https://support.google.com/adwords/answer/2471184?topic=22217&ctx=topic

Understanding bidding basics - https://support.google.com/adwords/answer/2459326?hl=en

Hope this helps,

Deepak
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: How do i do bid management correctly?

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Deepthi,
To add to Deepak's great answer, here is a link to an article I wrote about crafting a Bid Strategy that works for you.  The important thing about managing Bids is to choose a strategy that works for your goals.  In order for AdWords to be profitable for your business you'll need to acquire leads/purchases at a cheaper rate than your cost to you.

 

I suggest you first figure out what a Conversion is worth to you and what your profit margins are, and then work backwards when selecting Bids.  

 

I'd also like to point you to three bidding resources AdWords has -