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How do I target international tourists currently in Ho Chi Minh City?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I am a branch manager of a shop located in Ho Chi Minh City and most of our customers are tourists, and these tourists are the target audience for our ads. However, I am very confused about the geolocation targeting method. Since the phyiscal location of my shop is in Ho Chi Minh City, do I set the only target country as Vietnam or do I have to set other countries such as Australia, Singapore into the target market?

 

This is my biggest confusion so far. I hope I can get some tips & suggestions from the experts here!

 

Thank you very much!

 

Regards,

Gyver Chang

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I target international tourists currently in Ho Chi Minh City?

Top Contributor
# 2
Top Contributor

Hi Gyver Chang,

 

If you want to target tourists presently in Ho Chi Minh City, then choose Ho Chi Minh City as your target location.

 

There is one more important setting Location Options Advanced (you can find this below Locations in settings tab).

 

The default is - People in, searching for, or viewing pages about my targeted location

 

Don't change this, as this option will help you to display your ads in front of people who may be out side Ho Chi Minh city but may be using keywords like - 'shopping in Ho Chi Minh city'.

 

So in simple words choose Ho Chi Minh City as your target location and don't change the advanced location option setting.

 

Find more information about location targeting below.

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722043

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722038

 

Hope this helps,

 

Info

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I target international tourists currently in Ho Chi Minh City?

Top Contributor
# 2
Top Contributor

Hi Gyver Chang,

 

If you want to target tourists presently in Ho Chi Minh City, then choose Ho Chi Minh City as your target location.

 

There is one more important setting Location Options Advanced (you can find this below Locations in settings tab).

 

The default is - People in, searching for, or viewing pages about my targeted location

 

Don't change this, as this option will help you to display your ads in front of people who may be out side Ho Chi Minh city but may be using keywords like - 'shopping in Ho Chi Minh city'.

 

So in simple words choose Ho Chi Minh City as your target location and don't change the advanced location option setting.

 

Find more information about location targeting below.

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722043

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722038

 

Hope this helps,

 

Info

Re: How do I target international tourists currently in Ho Chi Minh City?

Top Contributor
# 3
Top Contributor

Hello Gyver and welcome,

 

Location targeting sometimes become little tricky depending upon case to case like what are your target audiences and whom do you actually want to target.

 

I would encourage you to read this informative user article by Moshe and Tom where they have covered the basics and detailed info pretty well.

 

My 2 cents!

Pankaj

Re: How do I target international tourists currently in Ho Chi Minh City?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi everyone!

Thanks for all your informative answers and replies, those really helped a lot.

However, there is one concern that I would like to raise in setting Ho Chi Minh City as my target location:

What if I only want to target tourists but not locals? If I set the target location as Ho Chi Minh, wouldn't all my ads display to everyone in Ho Chi Minh City? Not specifically to Americans, Australians or Singaporeans in the area?

That's one of my concern.

Thanks to everyone for their input once again!

Regards,
Gyver Chang

Re: How do I target international tourists currently in Ho Chi Minh City?

Top Contributor
# 5
Top Contributor

Hey Gyver,

 

Did you read the references mentioned above?

(http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722038)

 

There is one advanced option called targeting by intent where the users are shown ads based on the regional interests.

 

You might consider that for your Adwords campaigns.

 

Pankaj