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How do I set the areas that my adwords adverts are shown?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am based in the UK and only sell to UK, Ireland and some of Europe.

Lately I am getting many more visitors from the US. Is there a way to have my ads just shown in Europe? I'm paying for these US clicks with no prospect of a sale.

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Marked as Best Answer.
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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: How do I set the areas that my adwords adverts are shown?

Top Contributor
# 3
Top Contributor

Hi Ray B,

 

The problem here can be the default advanced location option in your campaign.

 

The default option will reach people that are likely to be located in your targeted location, as well as people searching for or viewing pages about your targeted location.

 

So if you want to limit you ad exposure just within your targeted area then choose the second option 'People in my targeted location'.

 

https://support.google.com/adwords/answer/1722038?hl=en

 

Hope this helps,

 

Deepak

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Re: How do I set the areas that my adwords adverts are shown?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Ray,

 

Have you used the "geo targeting" in the Settings of your campaigns ?

 

Quoting from the help page :

 

 

Here's how to target a country:

  1. Sign in to your AdWords account at http://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click the name of the campaign that you'd like to edit.
  4. Click the Settings tab.
  5. Click Editnext to Locations.
    Locations
  6. Enter the name of the country that you'd like to target.
    Target a country
  7. Click Addto add the location.
    Add a country
  8. Click Save to save your settings.

 

 

 

If this helps, please come back and close this thread with green button "Accept this solution"
Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: How do I set the areas that my adwords adverts are shown?

Top Contributor
# 3
Top Contributor

Hi Ray B,

 

The problem here can be the default advanced location option in your campaign.

 

The default option will reach people that are likely to be located in your targeted location, as well as people searching for or viewing pages about your targeted location.

 

So if you want to limit you ad exposure just within your targeted area then choose the second option 'People in my targeted location'.

 

https://support.google.com/adwords/answer/1722038?hl=en

 

Hope this helps,

 

Deepak

Re: How do I set the areas that my adwords adverts are shown?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Bullseye Info , I didn't think to suggest that. This deserves a star.

Re: How do I set the areas that my adwords adverts are shown?

Top Contributor
# 5
Top Contributor

Re: How do I set the areas that my adwords adverts are shown?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi,
Yes, I've done this. It is set to United Kingdom