How do I get people to click a tru-view youtube ad on tablets?
I am getting great results with my tru-view youtube ad. But only on computers. The tablets are just not clicking on my video ads. Am I missing something? Am I doing something wrong? Is the screen clickable on a tablet? or do I need to point them to a link to click? I paid $511.37 for 8,214 clicks on computers.
But... Tablets are only 189 clicks for $223.41.
I wish I could lower the bid for tablets like I can for mobile.
I feel like I'm throwing half my ad budget in the trash.
Any optimization tips?
Thanks for helping me,
Re: How do I get people to click a tru-view youtube ad on tablets?
I feel your pain for not being ale to optimize for tablets...
Are you sure the numbers for tablets that you gave is correct? 189 clicks for $223.41 ?? This seems extremely high compared to your desktop stats.. $511.37 for 8,214 clicks.
The one thing you could do is try negating a few expensive placements. This will help optimize desktops and tablets but there is nothing you can do for tablets separately
I just found these 2 links for video optimization that may help you:
Tips for Optimizing your video campaign:
TrueView Optimization Playbook:
AdWords Top Contributor
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