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How do I get people to click a tru-view youtube ad on tablets?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am getting great results with my tru-view youtube ad. But only on computers. The tablets are just not clicking on my video ads. Am I missing something? Am I doing something wrong? Is the screen clickable on a tablet? or do I need to point them to a link to click? I paid $511.37 for 8,214 clicks on computers. 

But... Tablets are only 189 clicks for $223.41. 

I wish I could lower the bid for tablets like I can for mobile. 

I feel like I'm throwing half my ad budget in the trash.

Any optimization tips?
Thanks for helping me,
Chad

1 Expert replyverified_user

Re: How do I get people to click a tru-view youtube ad on tablets?

Top Contributor
# 2
Top Contributor

HI Chad,

 

I feel your pain for not being ale to optimize for tablets...

Are you sure the numbers for tablets that you gave is correct? 189 clicks for $223.41 ??  This seems extremely high compared to your desktop stats.. $511.37 for 8,214 clicks.

 

The one thing you could do is try negating a few expensive placements. This will help optimize desktops and tablets but there is nothing you can do for tablets separately Smiley Sad

 

I just found these 2 links for video optimization that may help you:

 

Tips for Optimizing your video campaign:

https://support.google.com/youtube/answer/3013684?hl=en

 

TrueView Optimization Playbook:

http://storage.googleapis.com/think/docs/youtube-trueview-playbook.pdf

Cheers,
Shweta

AdWords Top Contributor
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