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How do I create AdWords PPC campaigns for my client, which is an Institution and had 4 locations ?

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# 1
Visitor ✭ ✭ ✭

How do I create AdWords PPC campaigns for my client, which is an Institution and had 4 locations around India? Can I go with Locations as my campaign names or Course names as my Campaign names ?

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Accepted by topic author Naveen R
July

How do I create AdWords PPC campaigns for my client, which is an Institution and had 4 locations ?

Top Contributor
# 2
Top Contributor

Hi Naveen,

 

Institute for four locations and multiple courses! In this case, I can quickly think of four scenarios... 

 

1. Four campaigns for each location. Each campaign has ad groups for all courses

2. One campaign, targeting all four location (you can do bid adjustments for locations), Adgroups for all courses.

3. Separate campaigns for each location + each course

4. Separate campaign for each course targeting all locations.

 

If you have time and budget to manage separate campaigns, I prefer separate for each location each course. Because in ad copy I can write city names if campaign bifurcated location wise.

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Naveen R
July

How do I create AdWords PPC campaigns for my client, which is an Institution and had 4 locations ?

Top Contributor
# 2
Top Contributor

Hi Naveen,

 

Institute for four locations and multiple courses! In this case, I can quickly think of four scenarios... 

 

1. Four campaigns for each location. Each campaign has ad groups for all courses

2. One campaign, targeting all four location (you can do bid adjustments for locations), Adgroups for all courses.

3. Separate campaigns for each location + each course

4. Separate campaign for each course targeting all locations.

 

If you have time and budget to manage separate campaigns, I prefer separate for each location each course. Because in ad copy I can write city names if campaign bifurcated location wise.

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

How do I create AdWords PPC campaigns for my client, which is an Institution and had 4 locations ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for your Responce.

How do I create AdWords PPC campaigns for my client, which is an Institution and had 4 locations ?

Top Contributor
# 4
Top Contributor

Glad to help!

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’