AdWords
4.6K members online now
4.6K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How can we target only Mobile devices with full browsers user?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

In google adwords previously we had a option for mobile with full browser campaign and their ads had available for mobile user only. Now we don’t having these option & through setting/devices we having option to increase or decries bid adjustment for Mobile devices with full browsers.

 

So in google adwords how can we target only Mobile devices with full browsers user & make sure that my campaign will receive impression or click through Mobile devices with full browsers user only!

 

Thank You,
Sanjeev

Re: How can we target only Mobile devices with full browsers user?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hey Sanjeev,

 

Unfortunately, you can't target your ads only for "Mobile users with full borwsers". But, there's a work around to achieve what you are looking for. You can increase your bid through "Bid adjustments for Devices" (You can find this under "Click on any Campaign >> Settings >> Devices.

 

If this is not helping, you can either choose to target users by mobile OS under Click on any Campaign >> Settings >> All Settings >> Device: target selected mobile devices and tablets >> Click Edit. Here is the sample screenshot, on what you'll see on the screen.

 

asq.PNG

 

Thanks!

Shafi Ahamed

 

 

Re: How can we target only Mobile devices with full browsers user?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

1.Create a new campaign.
2.In settings under "devices" look for "Mobile devices with full browsers" & add a bid adjustment of 100%.

 

You can also target devices. Select devices with OS under setting-> devices.

 

Hope I helped you.

Marked as Best Answer.
Solution
Accepted by topic author Sanjeev J
September 2015

Re: How can we target only Mobile devices with full browsers user?

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi sanjeev

You can test with the following. By doing this you will see most (not all) of your impressions coming to mobile. There will be some leakages to desktops and tablets

1. Create a campaign with the highest bid multiplier for mobile +300%

2. Adjust keyword level bids.according to this already existing 300%

3. Add mobile preferred ads (simply check on show on mobile option)

Go live ... Done !

For better performance ensure that u hav a mobile compatible landing page ..

Good luck ... Share your thoughts and learnings as well .. Smiley Happy

Re: How can we target only Mobile devices with full browsers user?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank You..Smiley Happy