How can publishers integrate the power of Gooogle AdWords?
Re: How can publishers integrate the power of Gooogle AdWords?
I think what you are referring to here refers to two different segments.
One are the publishers who would publish ads on their websites related to specific themes and they can do this using Google Ad sense.
Other are the advertisers who would like to advertise using advertising platform called Google Adwords.
There's another initiative run by Google called DoubleClick exchange. You might want to read what it is and whether this is what you are actually looking for: http://www.google.com/doubleclick/networks/scaled-media-buying.html