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How can i make sure that my ad is shown when people search for the keywords?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

A lot of my keywords has either low ad rank or no ranking at all. very few has 8 or 9 out of 10 ranks but when i hover over the status, i see warning message that says "An ad isn't showing now". What does that mean and how can i fix it? I have been using this for the past 6 months, but i don't think i have been using it efficiently. Please help

How can i make sure that my ad is shown when people search for the keywords?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi @George K

 

Big question and you are in the right place Smiley Happy

 

I believe you should focus primarily on Quality Scores and bids. This is the central theme throughout adwords to enable keywords to 'show'.

 

Here is the link to ad rank and how it is defined and impacts everything in your account. 

 

https://support.google.com/adwords/answer/1722122?hl=en-GB

 

Once digested, if you follow the steps this should help rectify your situation.

 

Good luck!

 

James