AdWords
7K members online now
7K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How can i decrease CPC bid

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi all,
I'm optimizing a customer's account in London and I have a problem with the auction of some keywords.
After increasing ad groups (singular and plural), separating any specific term in London, nothing, the words still cost about 9, 15, 20 euros. (in exact match, in exact modified match and in phrase it's same, for broad only bid for to 1st page, and it's same , expensive).

 

An example:

+ translation service, company, office, agency + in London
or reverse

 

 

and other combination:

translator + service, company, office, agency + in London

each word in their group with other combinations of languages, (4 terms increasing even tells me the search volume is low!).

There is another solution to pay less?

 

 

1 Expert replyverified_user

Re: How can i decrease CPC bid

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

You can control your CPC with getting good quality score, but that's not an easy task. You need write better ad copies, get good CTR, Landing page relavancy and lot more. can you post your ad related to these keywords? I may be help you to write new  targeted ads.

Re: How can i decrease CPC bid

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
For example.

in ad group "Agency" and in each ad group there are three ads text (1 with DKI and 2 with lineal text)

Translation Agency in‎
London - 100+Languages.
Immediate Free online Quotation.‎
domain.co.uk/TranslationAgencyLondon


other

{KeyWord:Agency}
35 Years Experience.100+ Languages.
Immediate Free online Quotation.
domain.co.uk/{KeyWord:Agency}

Same text for service, office, company in each ad group..(negative keyword in each ad group).

Re: How can i decrease CPC bid

Top Contributor
# 4
Top Contributor
Hi Marco,

Is this supposed to be a BMM?

An example:

+ translation service, company, office, agency + in London
or reverse

That's not right. There should be no spaces between the plus sign (+) and the required keyword. The plus sign only applies to the first word immediately following it.

I would suggest something like this:
+translation +service in +London
+translation +company in +London
+translation +office in +London
+translation +agency in +London

And, rather than including the location in your keywords, use geo-targeting. It will use the location in search queries as "search intent". Breaking this down with separate keywords for service, company, office or agency will help you figure out which of these work the best for you.

With geo-targeting, your keywords would be something like:

+translation +service
+translation +company
+translation +office
+translation +agency

That's a bit simpler than the first example. For the first keyword, both "translation" and "service" must be included in the search query for your ad to be eligible. The way you have it, your ad could be eligible for any query that includes "service", "company", "office" or "agency". I would imagine that results in a relatively low QS and a relatively high CPC.

Out of curiosity, what do your QS's look like on the broad match? Have you run a search terms report?

Best of Luck!

Pete

petebardo -- Deadhead doing AdWords

Re: How can i decrease CPC bid

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Hi,

yes off corse, each keyword in BMM is structured as +kw +kw2 +kw3.
In other campaign, Spain for example, i optimized with 3 kw match (BMM, Exact and broad) and work it, the cost has decreased a 60%! But in England all competitive kw are very expensive as German market.

 

 

For QS, look the attachment.(column are in spanish)

 

 

 

 

Palabra clave
Estado
CPC máx.
Niv. calidad
Clics
Oferta estimada de la primera página
Oferta estimada de la parte superior de la página
Impr.
CTR
CPC medio
Coste
Posic. media
Conv. (1 por clic)
Coste/conv. (1 por clic)
Porcentaje de conversiones (1 por clic)
Conv. con vista
Etiquetas


translation agency london

Apta
3,00 €
(avanzada)

7/10
0
3,00 €
9,00 €
0
0,00%
0,00 €
0,00 €
0,0
0
0,00 €
0,00%
0
--


[london translation agency]

Apta
9,00 €
(avanzada)

7/10
0
3,50 €
10,00 €
4
0,00%
0,00 €
0,00 €
5,2
0
0,00 €
0,00%
0
--


translation agency in london

Apta
3,50 €
(avanzada)

7/10
0
3,50 €
7,25 €
6
0,00%
0,00 €
0,00 €
5,2
0
0,00 €
0,00%
0
--


london translation agency

Apta
3,50 €
(avanzada)

7/10
0
3,50 €
10,00 €
15
0,00%
0,00 €
0,00 €
6,2
0
0,00 €
0,00%
0
--


[translation agency london]

Apta
10,50 €
(avanzada)

7/10
1
3,00 €
9,00 €
12
8,33%
9,24 €
9,24 €
2,5
0
0,00 €
0,00%
0
--


[translation agency in london]

Apta
7,50 €
(avanzada)

7/10
0
3,50 €
7,25 €
0
0,00%
0,00 €
0,00 €
0,0
0
0,00 €
0,00%
0
--


[translations agency london]

Apta
4,50 €
(avanzada)

7/10
0
4,50 €
12,00 €
0
0,00%
0,00 €
0,00 €
0,0
0
0,00 €
0,00%
0
--


translations agency london

Apta
4,50 €
(avanzada)

7/10
0
4,50 €
12,00 €
15
0,00%
0,00 €
0,00 €
5,2
0
0,00 €
0,00%
0
--


+translation +agency +london

Apta
3,00 €
(avanzada)

7/10
0
3,00 €
9,00 €
2
0,00%
0,00 €
0,00 €
9,5
0
0,00 €
0,00%
0
--


+translations +agency +london

Apta
4,50 €
(avanzada)

7/10
0
4,50 €
12,00 €
1
0,00%
0,00 €
0,00 €
6,0
0
0,00 €
0,00%
0
--


+translating +agency +london

Apta
1,00 €
(avanzada)

7/10
0
0,10 €
0,25 €
0
0,00%
0,00 €
0,00 €
0,0
0
0,00 €
0,00%
0
--


translation agency german london

Apta
1,75 €
(avanzada)

6/10
0
0,20 €
0,35 €
0
0,00%
0,00 €
0,00 €
0,0
0
0,00 €
0,00%
0
--