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How can I show right ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I run two ad groups in a campaign. One ad group target the keyword and tile XXXX script and other ad group target with XXXX software. But when I search XXXX software keyword, it shows XXXX script ad. But I want to show software ad. How can I do this?



1 Expert replyverified_user

Re: How can I show right ads?

Top Contributor
# 2
Top Contributor
Hi Jack,

Welcome to the community!

The solution is
1. Use a restrictive match type for your keywords (exact or phrase)

2. Add "script" as an ad group level negative keyword for 'software' ad group

3. Add "software" as an ad group level negative keyword for 'script' ad group


Re: How can I show right ads?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hello Jack,


I suggest you to make separate Ad-Group according to your different keywords, by this you can easily manage your ads and increase performance.


You should target separate keyword in separate adgroup, keywords duplicacy should not to be in Adgroup.


Also you can prepare negative keyword list at campaign or Adgroup level, so that your ad will not be displayed with unwanted keywords.