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How can I keep my cost to 100usd per month

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am new to advertising.Need to keep my cost low until business picks up.Any assistance or comments welcome.

1 Expert replyverified_user

Re: How can I keep my cost to 100usd per month

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Compton S


you can choose a daily budget as high or low as you want.
you're never charged more than the average number of days in a month (roughly 30.4) times your daily budget.


So you can set your budget to 3,25 per day.


You can read here how costs are calculated in AdWords


When your are new it is better to read how to make an optimized campaign, adgroup and ad.
If you do not know how to do that, you often pay to much.


Because you pay less with optimized campaign, adgroup, ad and keywords.


Please read about quality score too, for that purpose.

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: How can I keep my cost to 100usd per month

Top Contributor
# 3
Top Contributor

Hi Compton S, further to Elja's reply, can I suggest a couple of approaches you might take as a new advertiser?


  1. Consider spending more per day for fewer days as a test.  If you've got £100 to spend in a month that's fine, but it will be only £3 - £4 per day and that's a very low budget.  Such a low budget is very unlikely to give you a good idea of how advertising could be - it's like only putting your Ad in 100 magazines with a circulation of 10,000 - you can't be certain the results you see are truly indicative of what you might get if you advertised in all 10,000.  If it were me, I'd test for just one week and spend £15 per day or, even better, for just 3 or 4 days and spend £30 per day.

  2. Make absolutely certain your website is ready for your visitors and that you have Conversion tracking in place and working so you can track sales or sign-ups from AdWords before you spend a single penny.  Remember, advertising must return a positive Return on Investment, if it doesn't you should stop spending so it's vital you are able to accurately measure the impact of your advertising.

  3. Are you already running Analytics on your site?  If you are, consider using the data you already have to form the basis of your first (or additional) AdWords Campaign(s).  I've explained this in the blog post here.


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