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How can I improve my display ad rank?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

In some of my display campaigns I am noticing that my Display Impressions Share is low (around 10-15%) and it is all due (I think) to poor ad rank. For example on one campaign my Display Impression Share is 20% and my Display Lost IS (rank) is 80%.

 

What I'm curious about is how can I improve my display ad rank in order to lower my lost impression share?

 

Any info would be great - Thanks!

1 Expert replyverified_user
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Accepted by topic author Casey P
September 2015

Re: How can I improve my display ad rank?

Top Contributor
# 2
Top Contributor

Hello,

 

Ideally you should be looking at the placement level data and  see if they are relevant to your business service or not. You should also be reviewing other statistics that are relevant to Display Network like Demographics details, Topics (if you are targeting). Try to ensure that wherever your ads are being displayed, that are relevant, otherwise your competitive metrics would be low in comparison to other advertisers.

 

I would suggest reading this help center doc and take immediate actions as per your campaign's standing:- 

https://support.google.com/adwords/answer/2404178

 

Pankaj