AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.2K members online now
5.2K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

How can I have my company appear first when a customer googles a keyword associated with our busines

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I used adwords last year, our busness would appear first when a customer would google a keyword associated with our

business.  Now our business appears second.  How can I get our business to come up No. 1 again.

2 Expert replyverified_user

Re: How can I have my company appear first when a customer googles a keyword associated with our bus

Top Contributor
# 2
Top Contributor

Hi tammygreene99 and welcome to the forum.  Adwords Ads are shown in the order in which they win a kind of "auction".  The Ad with the highest rank comes in at the #1 position.  The equation that decides the rank of an Ad is - broadly speaking - based upon two factors; your Max CPC (maximum cost-per-click) setting and your Quality Score (a measure of relevance).

 

To hit the #1 spot you normally have two choices; increase the maximum CPC and/or increase your Quality Score (if possible).  You can read more about Ad Rank here:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722122

 

However, I would ask you also to consider whether it's worth chasing the #1 spot.  Being #1 is almost certainly going to cost you more per click than being #2 and, depending upon how much more and what profit margins you have and what daily budget, it may be beneficial to sit at the #2 spot and let someone else pay more than you for fewer clicks per buck...

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: How can I have my company appear first when a customer googles a keyword associated with our bus

Top Contributor
# 3
Top Contributor

Hello tammygreene99; welcome;

We had an interesting discussion  about  this topic, during the holidays; Highly recommended;

 

Maintain 1st rank on ppc on every search

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’