Re: How can Google ad words help
Knowing what those other elements are may help shape my answer but overall I can say that AdWords can help or compliment other marketing efforts in a big way.
1. Add people to the top of your funnel as they actively search online through Google's Search and Partner Networks. https://support.google.com/adwords/answer/90956?hl=en
2. Make people aware of your business when they are in a research phase through display network advertising. https://support.google.com/adwords/answer/117120?hl=en
3. Close the loop through remarketing opportunities (Remarketing is awesome because you can remarket through adwords to visitors from any source - organic, direct, paid...) https://support.google.com/adwords/answer/1752338?hl=en
4. You can advertise videos or ads via AdWords YouTube advertising. https://support.google.com/adwords/answer/2456100?hl=en
5. do you have an ecomm site? Checkout Google Shopping (merchant center) and product listing ads through adwords.https://support.google.com/adwords/answer/2454022?hl=en
It seems that AdWords offers so many options maybe we should ask what can be done to compliment your adwords advertising lol
Please review the links above and feel free to ask questions!
Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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