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How a Keyword with low Quality score getting so many clicks?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I just notice that one of our keyword "account signing" which have very low quality score 1/10 and Adword showing 'No' in Display ads suddenly got so many clicks. 

Adword Issue.png

 

I wonder how can a keyword which is not displayed by Google and have too much low quality score can get so many clicks?

P.S:This keyword was not getting clicks in the past.

 

Looking for expert's opinion on this.
Thanks

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Osama Naseem
September 2015

Re: How a Keyword with low Quality score getting so many clicks?

Top Contributor
# 8
Top Contributor
Back in AdWords... select the account and then look for the Segment tab -> Time -> Hour of Day... let's see if these clicks are coming in at funny times.

It looks as though you are also targeting all countries in the world and you have a broad match keyword... in truth that's a little like leaving your wallet on the bar and telling Google to help themselves.

so also go into the keywords tab (the one ion your first screenshot, select the keyword than then select the details tab... and look for the search query report. Let's see what search terms are triggering your ad. Actually, take a deep breath before you do this - it could be a little scary.

View solution in original post

Re: How a Keyword with low Quality score getting so many clicks?

Top Contributor
# 2
Top Contributor
Interesting... However the QS shown is the recent one... What is the time frame for this metric?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How a Keyword with low Quality score getting so many clicks?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi MosheTLV,
These are stats of previous month i.e March 2015.

Re: How a Keyword with low Quality score getting so many clicks?

Top Contributor
# 4
Top Contributor
OK; and what are the performances of this keyword during the last 7 days?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How a Keyword with low Quality score getting so many clicks?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
This keyword got 253 clicks in last 7 days.

Re: How a Keyword with low Quality score getting so many clicks?

Top Contributor
# 6
Top Contributor
I'd start by looking at the dimensions...

specifically : geo split - which countries are these clicks coming from? And, time of day: are these impressions and clicks in the middle of the night?

I'd also look to see when the sudden increase started and look at the change history on the account for the period just before that...

Let us know if anything unusual appears.

Re: How a Keyword with low Quality score getting so many clicks?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi stickleback,

Raise in clicks started last month.

See countries below;

Paid traffic.png

I don't have idea about timings of clicks. (How can we check that?)

Thanks

Marked as Best Answer.
Solution
Accepted by topic author Osama Naseem
September 2015

Re: How a Keyword with low Quality score getting so many clicks?

Top Contributor
# 8
Top Contributor
Back in AdWords... select the account and then look for the Segment tab -> Time -> Hour of Day... let's see if these clicks are coming in at funny times.

It looks as though you are also targeting all countries in the world and you have a broad match keyword... in truth that's a little like leaving your wallet on the bar and telling Google to help themselves.

so also go into the keywords tab (the one ion your first screenshot, select the keyword than then select the details tab... and look for the search query report. Let's see what search terms are triggering your ad. Actually, take a deep breath before you do this - it could be a little scary.

Re: How a Keyword with low Quality score getting so many clicks?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Yes I've talked with Google AdWords Account Specialist yesterday and we came to know that keyword have broad match and as a result ad was appearing against many other keywords also.
We sort them out and put them in negative keywords.
Since yesterday we do not get any irrelevant click on any keyword.

Thanks for your suggestions and support.

Re: How a Keyword with low Quality score getting so many clicks?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
Happy you got it sorted out!