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How Long Should it Take for Quality Score to Improve (etc)?

[ Edited ]
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# 1
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Hello all, and many thanks in advance,

 

I should first mention that I do in fact understand how Quality Score works (insofar as Google provides actionable particulars) and do not need to be linked to the documentation. What I'm looking for is more of a brainstorming sort of thing: real-world experience that might answer my questions.

 

Here's the scenario:

There are 2 keywords in particular that I'm having problems with. The Quality Scores for each are in the toilet, 1/10 and 2/10 respectively. The verbiage "Rarely shown due to low quality score" is present by the keywords' speech bubbles under 'Status' despite the fact that these two keywords actually garner the most impressions. 'Expected clickthrough rate', 'ad relevance' and 'landing page experience' are all "Below Average". These same keywords (and their respective ads) are used in all other platforms we utilize with great success.

 

Here's the rub:

Keyword #1 has a CTR of 100% (you read that correctly); keyword #2 has a CTR of 40%. The bounce rate for both is insignificant.

 

Things have been like this for nearly two weeks and there has not been so much as a single-point Quality Score gain for either of these keywords. Ergo, we continue to pay too much for clicks.

 

Here's the question(s):

As I understand it, CTR is the primary factor in determining QS. So, 1.) If this is the case, what might be some of the reasons why these keywords' Quality Scores remain so abysmal?

 

2.) Our campaign is fairly new and I understand that AdWords takes historical data from this and competitor campaigns into account, but how long does/should it take for AdWords to report Quality Scores that are pertinent to how these keywords are actually performing in our campaign?

 

____________

 

I understand that it is a machine calculating all of these numbers, but it's still difficult to not feel as if we're being bilked. This campaign doesn't have the budget to blow waiting for AdWords to get it right, so any ideas are very much appreciated.

 

Best,

AJ

 

 

 

 

 

 

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Accepted by topic author Wp F
September 2015

Re: How Long Should it Take for Quality Score to Improve (etc)?

Top Contributor
# 2
Top Contributor

AJ;

The number I know, is that your own campaign performance kicks into the calculation after  1000 impressions per keyword,  or after a certain period of time which Google does not disclose.

 

So if these keywords rarely trigger the ad this could be the reason.

 

Having said that, I have never seen initial / default  QS (grated temporarily once a campaign is  launched) that low. So there could be other issues here, that the system is looking at.

I would consider removing these keywords.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Wp F
September 2015

Re: How Long Should it Take for Quality Score to Improve (etc)?

Top Contributor
# 2
Top Contributor

AJ;

The number I know, is that your own campaign performance kicks into the calculation after  1000 impressions per keyword,  or after a certain period of time which Google does not disclose.

 

So if these keywords rarely trigger the ad this could be the reason.

 

Having said that, I have never seen initial / default  QS (grated temporarily once a campaign is  launched) that low. So there could be other issues here, that the system is looking at.

I would consider removing these keywords.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How Long Should it Take for Quality Score to Improve (etc)?

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# 3
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Well, I am certainly leaning that way (removing the keywords).

The issue I take is that there is no good reason why we these keywords are getting the Quality Scores that they are. None.

As mentioned, they are working great everywhere but AdWords. In fact, they are our most profitable keywords.

Let me ask you this: is there a way to get a human review of these keywords from someone with the ability to manually change their Quality Scores?

Thanks,
AJ

Re: How Long Should it Take for Quality Score to Improve (etc)?

[ Edited ]
Top Contributor
# 4
Top Contributor

Nope;

QS is algorithmically calculated by the system each time the keyword takes part in an auction.

Did you call CS asking them  look into the account?

Let me bring in, on this,   one our auction specialists, 

@petebardo ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: How Long Should it Take for Quality Score to Improve (etc)?

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# 5
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Thanks for the help MosheTLV, but I'm just going to go ahead and delete the keywords.

Best,
AJ