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How Google count % of Search Exact Match IS and Search IS?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I am eager to know how Google count % of Search Exact IS and Search IS, so please help me if you know. Is there any calculation for it? I have read the Search Exact Match IS definition and relevant blogs hundred times, but I can't find out how it works Smiley Sad 

For example:

I run an adword campaign about cosmetic and in this campaign I have 3 ad groups named "MAC red lipstick price" for 3 keyword match type (BMM, Phrase and Exact).

MAC red lipstick price - BMM: +MAC+red+lipstick+price, +how+much+MAC+red+lipstick

MAC red lipstick price - Phrase: "MAC red lipstick price", "how much MAC red lipstick"

MAC red lipstick price - Exact: [MAC red lipstick price], [how much MAC red lipstick]

So when a person make a search query is MAC red lipstick price and trigger my ad, will Google count it as Search Exact Match IS or Search IS? 

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Search Exact Match IS.JPG

Like the table above, DO you have any ideas how to improve Search Exact Match IS?

Thank you.

1 Expert replyverified_user

How Google count % of Search Exact Match IS and Search IS?

Top Contributor
# 2
Top Contributor

Hi there;

Here you are straight from the horse's  mouth:

https://support.google.com/adwords/answer/2497703?hl=en

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Accepted by topic author My D
November 2016

How Google count % of Search Exact Match IS and Search IS?

Badged Google Partner
# 3
Badged Google Partner

In the adgroup (campaign?) cited, if there are exact match terms, then you would need to raise your adrank to get to 100% impression share. You are only losing impression share due to rank (avg. pos.), so if you raise your bids to a point where you have 100% impression share, then you will have 100% exact match impression share.

 

Either isolate the exact match terms into their own campaign, or pause any broader versions of those terms - If, the reason why your bids only allow you 44% impression share is because the broader versions of the terms are not profitable.

Tom