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How Google Adword Helps to hit HIGH competitive keywords.

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Question: How Google Adword Helps to hit HIGH competitive keyword in low prices? 

 

Being new in the adword, I'm unaware of many things. I have been in SEO since 5 year and we usually make lots of efforts to hit HIGH and MEDIUM competitive keywords. Google Adword can do it easily but does it cost more than average keywords.  

 

I have a few high competitive keywords but I don't think my team can hit them in coming 3 months. My keywords are much demanding, so just thinking to use Google Adword , but slightly afraid about cost.

 

please suggest, I would really appreciate all replies.

Thanks  

Re: How Google Adword Helps to hit HIGH competitive keywords.

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi  Shiv Shankar 

 

Quality Score plays an vital to decrease CPC. For a keyword u can if have a quality score 1 u would be paying 100 Rs Quality score u can pay also Rs 10 to google for a keyword.

 

Bhai Quality Score ka Saab Game

Re: How Google Adword Helps to hit HIGH competitive keywords.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
thanks for reply. Can you please add more stuff to the post by giving me some tips to boost "Quality Score "

Re: How Google Adword Helps to hit HIGH competitive keywords.

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
About Quality Score, please read this post https://www.en.adwords-community.com/t5/Improve-results/Uncovering-Quality-Score/td-p/198430
https://support.google.com/adwords/answer/156066?hl=en&rd=2

Check this for how Ad Rank and CPC is calculated in Adwords.
http://www.youtube.com/watch?v=MyBB5h20xoc
http://www.youtube.com/watch?v=i6jzwSz1QY4

You may also want to have proper structuring for your Campaign to have higher relevancy for your Ads and Keyword by splitting specific keyword and Ads into specific Adgroups and a specific landing page.

Also, to acquire visitors for High competitive keywords for lower price, you may want to target lowest position instead of targeting 1 to 6.

Regards,
Balu.