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How Do You Prepare Your Accounts for Black Friday & Peak?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How Do You Prepare Your Accounts for Black Friday & Peak?

 

I run a fairly large eCommerce Adwords account for a consumer electronics retailer. We typically see our cost, conversions and pretty much every other metric triple/quadruple over Black Friday and peak season.

 

I have my usual ways of preparing the account to try and make sure we get the most out of the busy period but I thought it may be useful to hear your tried & trusted tips and tricks for preparing your accounts. 

 

Fire away!

How Do You Prepare Your Accounts for Black Friday & Peak?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

hi Michael, 

 

i am also looking forward to hearing what people have to say on this topic. personally i look at the time when most conversions occur and increase the bids for that time to ensure i get maximum coverage.

 

regards,

 

Zaby