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Historical Quality Score When Keyword is Moved

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# 1
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I am currently reorganizing an account structure and want to "move" some keywords to newly-created campaigns. Once the new campaigns are active, I will pause the old campaigns so no duplicate keywords will be active within the account. 

 

Question: Does Quality Score essentially "reset" when I put the keyword in a new place? Or is AdWords sophisticated enough to recognize the history within the same account?

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Accepted by topic author Anthony M
May 2017

Historical Quality Score When Keyword is Moved

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# 2
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Depends;

Generally the QS is reset;

>>"If it doesn’t affect user experience, it shouldn’t affect quality or Quality Score. Set up your account in whatever way lets you manage it best, and feel free to restructure things like campaign names or the number of ad groups as needed. There is no such thing as ad group-level, campaign-level or account-level Quality Score. Note also that breaking keywords into new ad groups or campaigns (without changing the ad text or landing page) has no effect on their Quality Score. But moving a keyword to a new ad group that has new ad text could change your Quality Score, because that can affect user experience."

https://support.google.com/adwords/answer/6167132

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Anthony M
May 2017

Historical Quality Score When Keyword is Moved

Top Contributor
# 2
Top Contributor

Depends;

Generally the QS is reset;

>>"If it doesn’t affect user experience, it shouldn’t affect quality or Quality Score. Set up your account in whatever way lets you manage it best, and feel free to restructure things like campaign names or the number of ad groups as needed. There is no such thing as ad group-level, campaign-level or account-level Quality Score. Note also that breaking keywords into new ad groups or campaigns (without changing the ad text or landing page) has no effect on their Quality Score. But moving a keyword to a new ad group that has new ad text could change your Quality Score, because that can affect user experience."

https://support.google.com/adwords/answer/6167132

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Historical Quality Score When Keyword is Moved

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# 3
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That makes sense, thank you. 

 

So essentially, if I move the keyword, I should apply the best practices I learned from its previous placement in order to gain a comparable or better Quality Score. 

Historical Quality Score When Keyword is Moved

Top Contributor
# 4
Top Contributor

@anthony m;

>>"So essentially, if I move the keyword, I should apply the best practices I learned from its previous placement in order to gain a comparable or better Quality Score. 

 

I agree. Correct.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’