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High PageSpeed Insights Score vs. Page Load Time

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 
Like a lot of others here I've been obsessing over PageSpeed Insights scores and squeezing it every so higher.
 
So, I finally managed to hit 98 for mobile and 98 for desktop. No way to do better as the last 2 issues are Google Analytics and a service that we use to detect click fraud.
 
We use this particular domain ONLY for AdWords landing pages.
 
Here's an example page that I've been testing:
 
 
 
 
The problem is that I have a 15.2 second loading time (I've inlined all CSS at the bottom of the page among other things).
 
There's one cache file that's taking around 15 second to load.
 
The page itself looks fine to the viewer in under a second (tiny flash as the CSS catches up to the rest of the page).
 
The question I have is this.....
 
For AdWords, is the PageSpeed score more important or is that load time going to kill me?
 
Thanks for any help that anyone can offer.
 
Cheers,
 
Ron
2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ron S
August 2016

Re: High PageSpeed Insights Score vs. Page Load Time

Top Contributor
# 6
Top Contributor
in this case, page-load-time is likely more important.

users often leave a site if the browser continues
to spin/load even if the page content seems fine;
or, they may hit the stop-loading button, which may
be worse if those loading resources were critical --
both can result in a poor user-experience.

however, such questions do not necessarily have a simple answer
since there may be many factors involved and more critical issues
or a simple answer may be obscured by those factors.

valuable content, google's page-speed metrics, the user's
measured behavior reflected in click-through-rates, clicks,
cost, and conversions, should never be ignored -- as these
are almost always the more important long-term metrics.

View solution in original post

Re: High PageSpeed Insights Score vs. Page Load Time

Top Contributor
# 2
Top Contributor

Well... To say it simple: for AdWords what matters are added value content for the user.
As long as you page loads within reasonable / average  time I wouldn't worry much about that. Focus on the content and design of the page. Added value content is the "king of AdWords".... (And  also of SEO....)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: High PageSpeed Insights Score vs. Page Load Time

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks very much for your answer Moshe.

I'm sure you think that was helpful (and it was to a degree). I was asking a very specific question for a reason though.

The only thing I care about for this domain of landing pages is AdWords. I don't care if they rank SEO-wise or not.

The question simply is:

Which is more important to AdWords - PageSpeed Insights score OR page load time?

Which one of these two metrics affects Quality Score the most?

Re: High PageSpeed Insights Score vs. Page Load Time

Top Contributor
# 4
Top Contributor

@Ron S;

We are not on the same page here..... Smiley Surprised

Please re-read my reply;
Focus on content! Focus on added value content, and the landing page experience. As long as "landing page experience" (as reported by the system) is average or above, (this is the metric in which page load time  is factored in) I would focus my attention to other metrics of the campaign.  With today's hosting  technology,  rarely a server would not meet the threshold of a loading time.


The predominant and most important metric for QS is CTR. Focus on that,

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: High PageSpeed Insights Score vs. Page Load Time

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
OK.....

Note to self: This is not the place to ask specific questions for which you expect a simple and direct answer.
Marked as Best Answer.
Solution
Accepted by topic author Ron S
August 2016

Re: High PageSpeed Insights Score vs. Page Load Time

Top Contributor
# 6
Top Contributor
in this case, page-load-time is likely more important.

users often leave a site if the browser continues
to spin/load even if the page content seems fine;
or, they may hit the stop-loading button, which may
be worse if those loading resources were critical --
both can result in a poor user-experience.

however, such questions do not necessarily have a simple answer
since there may be many factors involved and more critical issues
or a simple answer may be obscured by those factors.

valuable content, google's page-speed metrics, the user's
measured behavior reflected in click-through-rates, clicks,
cost, and conversions, should never be ignored -- as these
are almost always the more important long-term metrics.