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High Impressions but Low CTR - And I've optimized the Ads many times :)

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# 1
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Hi Guys,

See this - https://www.screencast.com/t/5PXk32hWpBZF

Compared to other campaigns, this specific campaign that I've highlighted shows pathetic metrics. Can anybody guide as to what must be the problem. If I reduce the CPC the adrank goes down. Smiley Sad

For you guys to get a clear picture - I've used single keyword Adgroup (SKAG) in this campaign. So, the structure is campaign>5 adgroups>5 top converting keywords in BMM>5 highly optimized ads

Also, I'm continuously monitoring search terms and adding the irrelevant ones in exact match negative on this specific campaign level.

It is targeted towards US, UK, Canada and Australia - 4 countries.

Heelp!!!

1 Expert replyverified_user

Re: High Impressions but Low CTR - And I've optimized the Ads many times :)

Top Contributor
# 2
Top Contributor

Hi @Meghna K it's really difficult to say what could be the problem here without seeing all other aspects of the Campaign in question - it could be many things.  Firstly, can you confirm this is a Search only Campaign?  If it's anything else (Display or Search and Display Select) then 0.58% may not be that bad a figure.

 

Do you see much difference in CTR between your Ad variations?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

High Impressions but Low CTR - And I've optimized the Ads many times :)

Visitor ✭ ✭ ✭
# 3
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@Jon_Gritton ... Yes, search only campaign! 

 

These are the ad groups - 

https://www.screencast.com/t/POyPHhlkU