AdWords
4.2K members online now
4.2K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

High CPC - low QS: Help me to improve my AdWords account performance?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All

 

I'm running my first campaign in a competitive market.

Normall I pay anywhere between £2-£5 per click. But I've moved in to web development

where the average is costing me between £9-£18 per click.

 

My ad is relevent and so is my landing page.

I've not had many clicks yet, so CTR is low QS. 

 

What advice can you give for running a campaign in such a competitive market?

 

 

Example:

Cost = £10 per click

100 Clicks = £1000

Conversion rate = 2%

2 Signups on my site could cost £1000

Very expensive, and thats only a signup, not a sale.

 

 

Thanks Smiley Happy

 

1 Expert replyverified_user

Re: High CPC

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Spires

 

How broad a target market / audience have you set for your campaign? Have you used the location targeting settings? What about your Quality Score - is it at an optimum level? Also, must be remembered that if you are using "Web Development" asa keyword phrase it is highly competitive - maybe think outside the box?

 

Sorry about all the questions - it might just help get a thread going.

 

Dave

Re: High CPC

[ Edited ]
Google Employee
# 3
Google Employee

Hi Spires, 

 

One quick thing to do for the campaign to make sure it makes the most of all the free features of AdWords, would be to make sure you have sitelinks, call extensions, location extensions (if you have a physical business), and product extensions (if you are selling physical products with your web development business). 

 

 

I would also try out the Keyword Tool to give yourself an idea of the kind fo traffic and cost you might be expecting with certain keywords. 

 

Hope this helps a little!

 

A.

Re: High CPC

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi

 

Thanks for that. 

Yes i'm using most of the free features. I guess it's just a very competitive industry.

Going to be hard to find the right keywords without blowing the budget.

 

Cheers Smiley Happy

Re: High CPC

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Dave

 

QS is rubbish, everything else you reccommnd i'm doing. 

I can't increase the QS, as I need to uild a history of good CTR first. 

But where the cost is so high, the budget will go fast.

 

I'm also bidding on long tail keywords, but anything over 3 words, gets high with low search traffic.

Also very annoying.

 

Thanks Smiley Happy

Re: High CPC

Zee Community Manager
Community Manager
# 6
Zee Community Manager
Community Manager
Hi spires,

I'm sure the Community experts can help you if you could share a bit of more insights.
Zee
G+