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High Avg. CPC. for Display Ads. Does this seem Accurate?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, 

 

I'm having concerns about my CPC Cost. Currently I have 3 ad groups in the single Campaign & it has a Avg CPC at $1.58. I'm running a campaign for a music festival and the ad groups are separated by age groups. It is a Re-marketing campaign which may be the reason behind the high cost. 

 

Just wondering if this sounds about right or if I should try & change around the campaign. 

 

I do have another campaign that is setup the same except its targeted instead of using re-marketing lists. Its Avg. CPC is at $0.60

 

Appreciate the thoughts....

1 Expert replyverified_user

Re: High Avg. CPC. for Display Ads. Does this seem Accurate?

Rising Star
# 2
Rising Star
Hi Neil,

As there isn't an estimated bid amount (like we have in search), the only option available is Trial & error. Since this is a remarketing campaign, it could be that the product/service is premium. Have you checked the placement list to see the kind of websites your ads are shown on? Another suggestions would be using a text ad in the remarketing campaign, as they could be cheaper sometimes.

Sumanth
Sumanth Sridhar