High Avg. CPC. for Display Ads. Does this seem Accurate?
I'm having concerns about my CPC Cost. Currently I have 3 ad groups in the single Campaign & it has a Avg CPC at $1.58. I'm running a campaign for a music festival and the ad groups are separated by age groups. It is a Re-marketing campaign which may be the reason behind the high cost.
Just wondering if this sounds about right or if I should try & change around the campaign.
I do have another campaign that is setup the same except its targeted instead of using re-marketing lists. Its Avg. CPC is at $0.60
Appreciate the thoughts....
Re: High Avg. CPC. for Display Ads. Does this seem Accurate?
As there isn't an estimated bid amount (like we have in search), the only option available is Trial & error. Since this is a remarketing campaign, it could be that the product/service is premium. Have you checked the placement list to see the kind of websites your ads are shown on? Another suggestions would be using a text ad in the remarketing campaign, as they could be cheaper sometimes.