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Hi we are launching a new website do we need to update google adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there we have a website www.mikemurphyinsurance.ie next week we will switch on a new website.. what do we need to do from Googles side to ensure that links continue to work as normal and optimisation remains the same?

2 Expert replyverified_user

Re: Hi we are launching a new website do we need to update google adwo

Top Contributor
# 2
Top Contributor

Hello,

 

Are you completely switching into the new website and shutting down the old one?

 

If yes, then make sure you are permanently redirecting the old URLs to the new ones. Also in AdWords, you will have to update all the Display as well as destination URLs to the new ones so that AdWords bot can access them and there is no mismatch.

 

You will also have to ensure that Conversion Tracking is implemented on the new thanks pages so that it starts tracking inside the account.

 

Sitelinks extensions is another important part, which you will have to change and set them to the new URLs.

 

Hope this helps!

Pankaj

Re: Hi we are launching a new website do we need to update google adwo

Top Contributor
# 3
Top Contributor
HI Fiona D,

Pankaj gave you some pretty good advice. If your landing page scores are good, I would suggest changing the display URL only, with redirects to the new web site in place for the old landing pages. This will help retain those landing page scores. It works as long as you don't have too many redirects in place. One or two is ok.

Be sure to redirect all the old pages to the new pages. That will update Google's index for organic search and retain whatever pageRank you have for those pages.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Hi we are launching a new website do we need to update google adwo

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you so much- we are keeping the URL www.mikemurphyinsurance.ie but pointing to a new IP address, is it the IP address that we need to update?

Re: Hi we are launching a new website do we need to update google adwo

Top Contributor
# 5
Top Contributor
Hi Fiona D,

If you are just changing the IP address and keeping the url, you don't need to do anything with AdWords. The DNS will take care of all that.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords