AdWords
6K members online now
6K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Help your customers call you on the go with Call Extensions.

[ Edited ]
Google Employee
# 1
Google Employee

Hello everybody,

Hope the campaigns are working out well for you! In our ongoing series on Ad Extensions, this week we’ll take a look at Call Extensions to see how this quick and easy feature can improve your campaigns and help your customers reach you while they’re on the move.

Withsmartphone penetration reaching 45% in the UK, 38% in the US and France, 23% in Germany and 17% in Japan, being seen on mobile phones should be a key part of your new AdWords campaigns. Not only is ownership of mobile phones increasing, but users are using their mobiles to frequently search on the internet. For example, over two thirds of US users and over half of UK users use their mobile to search the internet daily. Here are some more stats on mobile phone usage if you’re interested in reading more about these details.

By adding Call Extensions to your campaigns you are allowing your phone number to appear beneath your ads when they appear on mobile phones, in turn increasing the chances of your customers calling you with their order by clicking on your phone number. Call Extensions can also have a positive boost on your campaign as a whole, as we find that ads that show with Call Extensions increase your CTR by up to 10%. This boost in CTR will also in turn have a positive impact on your Quality Score.

If you want to go even further and have your phone number displayed alongside your ads on desktops the recent innovation of Call Forwarding Numbers will allow you to do this. By enabling a Call Forwarding Number on your campaign, a number unique to you provided by Google will appear next to your desktop ads. When customers call this number this will register in your AdWords account so you can measure the impact your forwarding number is having on your business.

 


Have you been using Call Extensions in your accounts? How have you been getting on with them? Any tips you have for other advertisers on the forum would be very welcome.

Good luck with the campaigns!

A.

(Please remember, as this is an open forum please don't post your CIDs or any other account specific information. The AdWords Support team is more then happy to assist you if you contact us directly.)

2 Expert replyverified_user

Re: Help your customers call you on the go with Call Extensions.

Top Contributor
# 2
Top Contributor

Hi Alys,

 

Thanks for sharing this informative post here Smiley Happy

 

I am big fan of Call Extensions and especially Call Forwarding number. I use it for almost all of of my clients.

 

I have a small question for you. What are the minimum number of clicks required to get eligible for Call Forwarding number, where you start getting the phone impressions for your Google ads? Is there any minimum criteria or how does Google go about it?

 

Thanks!

Pankaj

Re: Help your customers call you on the go with Call Extensions.

[ Edited ]
Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hey Alys,

Its very informative post. Thanks for sharing with us!

 

Thanks

Anchal 

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Help your customers call you on the go with Call Extensions.

Google Employee
# 4
Google Employee

Hi Pankaj1782

 

Thanks for the question, that's actually a really good point. 

 

There is no discreet minimum threshold, but your campaign would need to accrue a fair bit of call extension data before you would become eligible to have your ads start serving with a forwarding number. This is due to current technical limitations with accounts. 

 

Also, currently forwarding numbers are only available in the US and UK. 

 

Hope that helps!

 

A. 

Re: Help your customers call you on the go with Call Extensions.

Top Contributor
# 5
Top Contributor
Hey Alys,

Thanks for addressing the query. But I hope that Our Adwords Engineers would be able to eliminate the technical limitations and come out with some minimum threshold in future, so that advertisers can make the changes more analytically.

Pankaj

Re: Help your customers call you on the go with Call Extensions.

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi,

In my extensive research into this feature.. and the fact that I am about to embark on a campaign for a client .... this phrase has worried me ...

 

your campaign would need to accrue a fair bit of call extension data before you would become eligible to have your ads start serving with a forwarding number. 

 

There is no mention of any of this anywhere in the help stuff. Indeed, in campaign settings it gives you the option of choosing a forwarding number ... and no mention that this is restricted and won't happen with the first ad served.

 

Am I to understand it that if you choose Google Forwarding Numbers ... they don't actually happen ... until google decides?

 

Thanks, Regards Mark