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Help with new online auction site, is adwords the right way to go?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

We recently launched our new online auction site www.poundseller.co.uk,

 

We used several campaigns on Adwords but did not have great results. Any tips would be appreciated. As we are online we assume Adwords would be the main way of advertising but only if it increases traffic enough to justify the budget.

 

Does anyone else have a success story with their own site?

 

Any thoughts or help much appreciated

Kind regards

Matt

 

PoundSeller Ltd

www.poundseller.co.uk

2 Expert replyverified_user

Re: Help with new online auction site, is adwords the right way to go?

Top Contributor
# 2
Top Contributor

Hello;

Your question is a general one:

We added advertisers' tips and advices in the user articles section of the Community. (On the upper navigation bar)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Help with new online auction site, is adwords the right way to go?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi

 

Thanks for the reply.

 

Ok, more specific questions. As we are an online auction site, having key words like eBay alternative or online auction is trying to compete with many others. We originally set CPC to automatic and had a budget for the week. Would you recommending putting CPC manual and higher, would this increase hits?

 

How can we use negative keywords to assist with searching for online auction site?

 

We do not charge commission so should we put commission as negative word?

 

Any help appreciated as we want to make Adwords a key part of our advertising.

 

Kind regards

PoundSeller Ltd

Re: Help with new online auction site, is adwords the right way to go?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hi,

 

There is no doubt that Adwords is an amazing tool to get qualified leads/potential customers, provided you manage your account wisely or take help from some experts or else you'll ending losing 100s of $$ and faith in Adowrds.

 

Automatic CPC is really not a good Idea, you should always choose manual bidding if you're running it with a limited budget as you'll have more control on your campaign and budget.

 

Choose keyowrds sensibly. for first week, it is quite possible that you don't get anything out of your adwords campaign, however, after a week, you can run Search Query Report, to check which keywords are triggering your ads (if you're rinning campaign broad and phrase match as well)

 

You can also check with the conversions, QS, and CTR of the keywords to select the best keywords.

 

For commision, i would not recommend adding "commission" as -ive keyword, rather you can mention it in your ad copy that you don't charge commission, it can also increase the CTR.

 

Hope this helps.

 

 

 

Re: Help with new online auction site, is adwords the right way to go?

[ Edited ]
Google Employee
# 5
Google Employee

Hi Matt, 

 

Raj makes a really good point about the search terms report. This can be really useful to find any negative keywords. If you find that people are clicking on your ad having typed in a search term that doesn't quite fit your business, it would be best to add this as a negative keyword. 

 

I would also recommend adding as negative keywords any type of service that you don't offer. So for example, I would think about a negative keyword like "Christies" or any other auction house related search term as you don't want to get any traffic from users looking for a location based auction service rather than an online auction service. 

 

This link here explains negative keywords in a little more detail. 

 

Hope this helps!

 

A.