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Help with Landing / Conversion Page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm just trying out adwords to sell an educational book.

I'm a newbie to this kind of thing, so any help or guidance would be appreciated.

 

They way I've set up things, cost, cpc, etc, means I need 1 conversion sale per 100 ad click.

If anyone could help me out with any statergies for acheiving this, I'd be very grateful.

 

My site is eltmusicbook.com

Thanks

 

Ben

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Help with Landing / Conversion Page

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
How much are you willing to pay for a sale, i.e. what´s your max conversion cost? (based on average for all sales)
If it´s 25 USD, and you conversion rate is (expected to be, cause you can´t know that yet) 1%, you max cpc bid using this formula:
25*1%=max bid