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Having keyword specific adgroups, will it reduce the daily budget?

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# 1
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Hi Friends,

 

Having multiple keyword specific adgroups, will it reduce the cost of daily budget?

 

Please clarify my question

--

S.Rajesh
http://www.joomlageeks.com

Marked as Best Answer.
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Accepted by topic author Joomla J
September 2015

Re: Having keyword specific adgroups, will it reduce the daily budget?

[ Edited ]
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# 2
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Hi Rajesh,

I presume you are wondering will it reduce the overall cost.

In that regards yes it does. Better keyword grouping will have better quality score. You will pay less for each clicks when your QS is better. Which reduces the overall cost of your campaign.

If you wish to reduce CPC follow this thread
https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Reducing-the-CPC/m-p/7176#M1120

For better understanding on quality score follow below
https://support.google.com/adwords/answer/2454010?hl=en

Hope it helps!