Having keyword specific adgroups, will it reduce the daily budget?
Re: Having keyword specific adgroups, will it reduce the daily budget?[ Edited ]
June 2015 - last edited June 2015
I presume you are wondering will it reduce the overall cost.
In that regards yes it does. Better keyword grouping will have better quality score. You will pay less for each clicks when your QS is better. Which reduces the overall cost of your campaign.
If you wish to reduce CPC follow this thread
For better understanding on quality score follow below
Hope it helps!