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Have some query

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# 1
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Hello Experts,

 

I want to confirm something

When I search Best pest control on Google.com I noticed "Best Pest Control" words are bold in PPC this is fine, but some other words are also bold like top, Service Why so?  

 

my other question is

when I see my ad on google after set keyword bid

within 1 min, 1 hour or 1 day  

 

my other question is

suppose I make little change in campaign, when I will see changing on google

within 1 min, 1 hour or 1 day

 

Re: Have some query

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# 2
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Is that happens... haven't came across. If feasible share the screenshot
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Have some query

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# 3
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Hi Lisa,

 

That's a nice question. You have three questions in place. I can explain one by one.

 

Bold Ad Text : 

 

Google doesn't allow advertisers to use formatting options in Ad Text or Ad Copies. But, part of your Ad Text can be shown bold, if it matches or closely relevant to the user search query. This is done to emphasize the word, which they actually looking for resulting in high CTR for more relevant ads. Relevance and Catchy Ad Text always a good way to attract customers. For more info on how to create successful text ads, click here

 

Regarding the Change in Keyword Bid : 

 

Whenever user searches a keyword, auction starts in AdWords and bids are then accumulated along with Ad Rank. So, I think it should reflect real-time in the auction. For more information on, how AdWords auction works, click here

 

Regarding the Change in Campaign :

 

The answer to your question here is based on what you are changing. If you are changing an Ad Text, it has to be approved before running ads. Usually ads are reviewed within 1 business days. Even, if you are adding Sitelink Extensions, it also needs approval. To know more about Ad Approval, click here

 

Have further queries, feel free to ask in AdWords Community Smiley Happy

 

Thanks!
Shafi Ahamed