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HELP Understanding Adwords Algo - We can't push high click volume

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# 1
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I need expert help understanding what is going on....   running in mobile apps only display ads..

 

I start a campaign lets say in Italy,   bid 10 cents (avg cpc maxes at 6 cents),  I have 1 banner, 1 ad group.  

 

1st day I receive 10,000 clicks

next day I optimize out bad apps.. excluding them -  2nd day total clicks 8000 

next day I optimize out bad placements -- excluding them - 3rd day total clicks 6000

next day I optimize out bad placements - 4th day total clicks 8000

5th day total clicks - 6000

6th day total clicks - 4000

7th day total clicks - 3000

8th day total clicks - 3000

9th day total clicks - 3000

 

**all i do is exclude apps i don't want my ads to show in, and my campaigns slowly die -- even though there's mega volume 

 

why?

what can i do differently to get more clicks/traffic instead of it dying out

 

i must optimize, because we run performance based.. and don't need apps that dont convert into leads for us

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: HELP Understanding Adwords Algo - We can't push high click volume

Top Contributor
# 2
Top Contributor
Hi Net M,

Go through the discussion in the thread below which has some nice tips about excluding mobile apps from your campaign.

https://www.en.adwords-community.com/t5/Performance-Optimization/How-to-exclude-Mobile-Apps-from-you...

Hope this helps,

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: HELP Understanding Adwords Algo - We can't push high click volume

Top Contributor
# 2
Top Contributor
Hi Net M,

Go through the discussion in the thread below which has some nice tips about excluding mobile apps from your campaign.

https://www.en.adwords-community.com/t5/Performance-Optimization/How-to-exclude-Mobile-Apps-from-you...

Hope this helps,

Deepak