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Google Display optimise targeting by interest

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I am running a Display campaign for a company offering Hearing Aids, and Wax removal.

 

One of the campaign I am runnig is a targeting by Interest (Family-Focused users). To improve the performance of this campaig I excluded the age range, parental status, gender, placements, site category exclusions, that were not performing really well and I managed to improve the performance by a little.

 

Do you have any additional advice?

 

P.S. The optimisation is for online conversions.

 

Thank you,

 

Simone

1 Expert replyverified_user

Google Display optimise targeting by interest

Top Contributor
# 2
Top Contributor

This is a sensitive business to promote since remarketing is not allowed.

I would test topics, e.g. Health concerns/ issues

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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