AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.8K members online now
1.8K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Google Display - Break Down Conversion By Topic Sub Categorys?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can I Break Down My Conversion Data Based On Topics Sub Cats?

 

So My Targeting Is As Followed ( Just The Main Topics Are Selected )

 

Health

Home & Garden

News

 

ect... Now i see my conversions but can i actually see what subcategory sent them?

 

Like so i can then go back and target Health -- > Sub Topic instead of targeting whole?

 

Or do i just need to make my campaigns with the sub topics and weed out the ones that dont convert?

1 Expert replyverified_user

Re: Google Display - Break Down Conversion By Topic Sub Categorys?

Rising Star
# 2
Rising Star
Hi Steven J,

Essentially, topics are targeted to arrive at a list of profitable placements/websites in the Google Display Network.

In this case, I'd suggest picking those from the ad groups and building one with those placements. That way you'll be able to target them more specifically. Further you can exclude those placements from the topics ad groups, so you keep getting new placements from them.

Hope that helps, feel free to write back!
Sumanth Sridhar

Re: Google Display - Break Down Conversion By Topic Sub Categorys?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
So i should just go ahead and keep targeting the MAIN topic instead of sub topics and just go ahead and exclude bad placements?

Re: Google Display - Break Down Conversion By Topic Sub Categorys?

Rising Star
# 4
Rising Star
I'd suggest excluding bad placements, as well as creating an ad group for profitable placements. If you're doing this, be sure to exclude them from the ad group that has topics.
Sumanth Sridhar

Re: Google Display - Break Down Conversion By Topic Sub Categorys?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
So whats The Best Way?

2 Ad Groups

#1 Ad Group - Always Testing Different Placments ( Automatic Placed By Google )
#2 Ad Group - Target And Bid On Profitable Placments/Topics ? - Managed By Me

Re: Google Display - Break Down Conversion By Topic Sub Categorys?

Rising Star
# 6
Rising Star
Yes, that's it.
Sumanth Sridhar

Re: Google Display - Break Down Conversion By Topic Sub Categorys?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Would it make more since to have 2 Different Campaigns?

As if it was one campaign with 2 different Ad Group And My Budget Is 1k it spend alot on the testing group also?

How much testing budget should i use?

Re: Google Display - Break Down Conversion By Topic Sub Categorys?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Any Idea? On How It Should Be Setup?