Google Display - Break Down Conversion By Topic Sub Categorys?
Can I Break Down My Conversion Data Based On Topics Sub Cats?
So My Targeting Is As Followed ( Just The Main Topics Are Selected )
Home & Garden
ect... Now i see my conversions but can i actually see what subcategory sent them?
Like so i can then go back and target Health -- > Sub Topic instead of targeting whole?
Or do i just need to make my campaigns with the sub topics and weed out the ones that dont convert?
Re: Google Display - Break Down Conversion By Topic Sub Categorys?
Essentially, topics are targeted to arrive at a list of profitable placements/websites in the Google Display Network.
In this case, I'd suggest picking those from the ad groups and building one with those placements. That way you'll be able to target them more specifically. Further you can exclude those placements from the topics ad groups, so you keep getting new placements from them.
Hope that helps, feel free to write back!